Privacy Policy

Effective date: 01/18/2026

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Introduction

Footnotes, Toronto (“Footnotes”, “we”, “our”, “us”) operates guided walking tours in Toronto, including public tours, family tours, and private or corporate custom tours. This Privacy Policy explains how we collect, use, disclose, and protect personal information, and describes your rights and choices.
 

Scope
This policy applies to personal information collected through our website, booking forms, email, phone, in-person, and any other means when you interact with Footnotes.
 

Personal information we collect
We collect personal information necessary to provide services and operate our business, including:

Contact details: name, email address, phone number, mailing address.
Booking and travel details: tour date/time, number of participants, special requests, meeting locations.
Payment information: partial payment details (card token, last 4 digits) processed via our third-party payment processors AirBnB; we do not store full credit card numbers on our servers.
Identification for private/corporate tours: company name, billing address, emergency contact information.
Marketing preferences and communications history.
Technical data: IP address, device type, browser, pages visited, cookies and similar tracking data.
Feedback and communications: messages, reviews, photos or testimonials you provide.
How we use personal information We use personal information to:
Process bookings, payments and cancellations.
Communicate booking confirmations, reminders, updates, and customer service responses.
Operate, improve, and personalize our tours and website.
Send marketing communications if you consent or where permitted by law.
Comply with legal obligations and protect safety/security (e.g., emergency contacts).
Analyze usage to improve our services and for business administration.
Legal basis (where applicable)
For users in jurisdictions that require a legal basis (e.g., EU): we rely on consent, contract performance (to fulfill bookings), legitimate interests (security, fraud prevention, service improvement), and legal obligations.
 

Cookies and tracking
We use cookies and similar technologies for site functionality, analytics, and marketing. You can manage cookie preferences via your browser settings or our cookie banner where available. Blocking cookies may affect site functionality or booking process.
 

Third-party service providers
We share personal information with trusted third parties who perform services for us, including:

Payment processors (to handle payments).
Booking and reservation platforms.
Email and marketing providers.
Analytics, hosting, and IT service providers.
Legal, accounting, and professional advisors when necessary.
These providers are contractually required to protect your information and use it only for the purposes we specify.

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Data retention
We retain personal information as long as necessary to provide services, for legal or tax obligations, resolve disputes, enforce agreements, or as otherwise permitted by law. Retention periods vary by type of information; generally booking and financial records are kept for at least the period required by applicable tax and business laws.

Your rights and choices
Subject to applicable law, you may:

Access and request a copy of personal information we hold about you.
Request correction of inaccurate or incomplete information.
Request deletion or restriction of processing (with exceptions necessary for legal or contractual reasons).
Object to certain processing, including direct marketing.
Request data portability where applicable. To exercise these rights, contact us (see Section 13). We may ask for verification and will respond within a reasonable timeframe as required by law.

Marketing communications
You may opt out of marketing messages at any time by following unsubscribe links or contacting us. Transactional messages (booking confirmations, safety updates) are not optional while you have active bookings.
 

Children
Our services and site are not directed to children under 13 (or higher age where local law requires). We do not knowingly collect personal information from children without parental consent. If you believe we have collected such information, contact us to request removal.
 

Security
We use administrative, technical, and physical measures designed to protect personal information against unauthorized access, disclosure, alteration, and destruction. While we strive to protect your data, no system is completely secure—if a breach occurs we will take steps required by law, including notification where applicable.
 

Disclosure for legal reasons
We may disclose personal information when required by law, to comply with legal processes, to protect rights, safety or property, or to investigate fraud or other illegal activity.
 

Links to other sites
Our site may link to third-party sites. This policy does not apply to third-party websites; review their privacy policies before providing information.
 

Changes to this policy
We may update this policy. Material changes will be posted with a new effective date. Continued use of our services after changes constitutes acceptance.
 

Contact information
For questions, requests, or concerns about this policy or your personal information, contact:
Footnotes, Toronto
Email: jason@footnotestoronto.com
If you are not satisfied with our response, you may contact the Office of the Privacy Commissioner of Canada or other applicable regulatory authority in your jurisdiction.

End of policy.